HOW TO PROMOTE YOUR BLOG
What does it mean to “Promote Your Blog”?
Promoting your blog means to market your blog. As a content marketing
tool, blogs help nurture existing relationships, reach new customers, and
drive traffic to your website. Promoting your blog consists of writing
content and posting information about your blog. It is the most important
form of marketing to increase traffic to your blog. With keywords, titles,
meta descriptions and other SEO strategies blog posts become a
powerful tool for gaining visibility for your website.
Why should you promote your blog?
No matter if your goal is to monetize your blog or just to share your
opinions with the rest of the world, you need to find a way to reach more
viewers, and drive more traffic to your blog. Not only does blogging drive
website traffic and promote your products, but it also helps you build trust
with your viewers. The aim of promotion is to create interest and loyalty
There are ways to promote your blog while you are writing it and
there are ways to promote your blog after it has been published.
Ways to Promote your blog while you are writing it:
Write more content. The more often you update your blog, the more traffic
it will receive. If you want to get more attention from the search engines,
update your blog at least once or twice a week. Google gives higher
priority to websites with fresh content.
Write catchy titles, they are almost more important than the content itself.
Titles will help readers decide whether they should click and read more.
Pay attention to the article titles you see on magazine covers. They entice
readers with promises and solutions. When you do the same, your
readership will increase. Make your content easy to read by using plenty
of subheads, bullets and numbered lists.
Use images. Photos in blog posts boost readership. Not only does a
photo make the post more visually appealing, but you can also include
keywords in the Alt Text tag on the photo, boosting search engine
optimization (SEO) for your site. Make sure that you don’t just take any
photo from Google because you risk violating copyright laws. Make
sure you get permission from the owner of the image or use royalty-free
images from a site like Clipart, Unsplash etc
Use keywords. They are at the heart of SEO. One of the easiest ways
to generate more traffic to your website is to ensure that every post on
your site has a keyword strategy. So for each blog post you write,
choose one key phrase that you believe readers would use to find that
post. Incorporate that keyword into the title of the post, the headline on
the post, within the content on the page, in a featured image on the
page and also as part of the page link. Keyword usage helps Google
understand what that page is about, which will lead to more traffic
from the search engines.
Use links in your post. When you mention another company’s product
or service, include a link to that company’s page. Google likes to see
outbound links on your site, and the company you mention may also
notice your post and link back to you. Readers appreciate it when you
provide resources to make it easier for them to find the things they’re
looking for. Include inter-links from articles that you have written to
some other of your related posts. This will keep your readers on your
blogpost longer and decrease your “bounce” rate.
Add social sharing buttons at the top or bottom of your posts, make
sure you include buttons for Twitter, LinkedIn, Facebook and the
other major social networks.
Make it easy for your readers to spread your posts.
Make sure that you ask your readers to leave a comment, then
respond to them and let them know you appreciate their comments.
Ways to Promote your blog after you have published it:
Promote your blog after you have published it is with social media.
You can share each new blog post with your social media networks,
Twitter, LinkedIn, Facebook, and Pinterest. If you spend time
cultivating your networks and share great content, social media
sites can become some of your top traffic sources.
Repost past content. We aren’t all on Twitter at the same time, and
we don’t see every tweet, so when you share a repost, some of
your fan base may not have seen it the first time. Repeat your tweets,
and don’t be afraid to share past content. Readers don’t care when
it was written as long as it’s still relevant.
Invest some money in your promotion. You can buy Facebook ads
and/or Google ads. Strategically placed, those paid ads could
significantly increase your traffic.
Thank you for coming by and checking out my website. I think writing good content and promoting your blog is the most
important thing you can do if you want to have a successful blog. No matter what the goal is for your blog, it is an absolute
necessity to write good content and promote your blog. Thank you for reading this article and please send in any comments
or questions. Please share this site with your friends.
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