Promoting your blog means to market your blog. As a content marketing tool, blogs help nurture existing relationships, reach new customers, and drive traffic to your website. Promoting your blog consists of writing content and posting information about your blog. It is the most important form of marketing to increase traffic to your blog. With keywords, titles, meta descriptions and other SEO strategies blog posts become a powerful tool for gaining visibility for your website.
Why should you promote your blog?
No matter if your goal is to monetize your blog or just to share your opinions with the rest of the world, you need to find a way to reach more viewers, and drive more traffic to your blog. Not only does blogging drive website traffic and promote your products, but it also helps you build trust with your viewers. The aim of promotion is to create interest and loyalty
There are ways to promote your blog while you are writing it and there are ways to promote your blog after it has been published.
Ways to Promote your blog while you are writing it:
Write more content. The more often you update your blog, the more traffic it will receive. If you want to get more attention from the search engines, update your blog at least once or twice a week. Google gives higher priority to websites with fresh content.
Write catchy titles, they are almost more important than the content itself. Titles will help readers decide whether they should click and read more. Pay attention to the article titles you see on magazine covers. They entice readers with promises and solutions. When you do the same, your readership will increase. Make your content easy to read by using plenty of subheads, bullets and numbered lists.
Use images. Photos in blog posts boost readership. Not only does a photo make the post more visually appealing, but you can also include keywords in the Alt Text tag on the photo, boosting search engine optimization (SEO) for your site. Make sure that you don’t just take any photo from Google because you risk violating copyright laws. Make sure you get permission from the owner of the image or use royalty-free images from a site like Clipart, Unsplash etc
Use keywords. They are at the heart of SEO. One of the easiest ways to generate more traffic to your website is to ensure that every post on your site has a keyword strategy. So for each blog post you write, choose one key phrase that you believe readers would use to find that post. Incorporate that keyword into the title of the post, the headline on the post, within the content on the page, in a featured image on the page and also as part of the page link. Keyword usage helps Google understand what that page is about, which will lead to more traffic from the search engines.
Use links in your post. When you mention another company’s product or service, include a link to that company’s page. Google likes to see outbound links on your site, and the company you mention may also notice your post and link back to you. Readers appreciate it when you provide resources to make it easier for them to find the things they’re looking for. Include inter-links from articles that you have written to some other of your related posts. This will keep your readers on your blogpost longer and decrease your “bounce” rate.
Add social sharing buttons at the top or bottom of your posts, make sure you include buttons for Twitter, LinkedIn, Facebook and the other major social networks. Make it easy for your readers to spread your posts.
Make sure that you ask your readers to leave a comment, then respond to them and let them know you appreciate their comments.
Ways to Promote your blog after you have published it:
Promote your blog after you have published it is with social media. You can share each new blog post with your social media networks, Twitter, LinkedIn, Facebook, and Pinterest. If you spend time cultivating your networks and share great content, social media sites can become some of your top traffic sources.
Repost past content. We aren’t all on Twitter at the same time, and we don’t see every tweet, so when you share a repost, some of your fan base may not have seen it the first time. Repeat your tweets, and don’t be afraid to share past content. Readers don’t care when it was written as long as it’s still relevant.
Invest some money in your promotion. You can buy Facebook ads and/or Google ads. Strategically placed, those paid ads could significantly increase your traffic.
Thank you for coming by and checking out my website. I think writing good content and promoting your blog is the most important thing you can do if you want to have a successful blog. No matter what the goal is for your blog, it is an absolute necessity to write good content and promote your blog. Thank you for reading this article and please send in any comments or questions. Please share this site with your friends.
